Web Page Optimizing with Key Words

You or your webmaster has added words to your web page. Did you put in the best keywords? Here is a post from a comment I added on LinkedIn. I think it offers clear examples of how keywords are important on your web page. Also, it shows the value of knowing what destination or ‘geographic locator’ consumers might be using to search for your park (and your competitors).

Posted on LinkedIn group discussion (RV Park Biz group). 1/21/12

Hey guys, since you asked I’m going to venture a little feedback. Let me start by asserting that the primary way clients use keywords on Google, etc. is a search term which includes ‘rv park(s)/camping/campground’ and then a geographic identifier. Like ‘RV Parks in San Diego’ or ‘RV parks in San Antonio’. The more times a park uses the geographic location in the web page wording, the higher ranking Google will give the page in search results for that term.

A common problem with campgrounds:
Both of your properties have the unfortunate challenge of serving a valuable destination area, but being located in a nearby city which would not be likely to be used in a search phrase. (Santee vs San Diego, or Von Ormy vs San Antonio). Santee Lakes could use the keyword phrase San Diego more often, to increase your ranking for the keyword San Diego (used 7 times on the home page) to improve the 3rd page ranking in the Google search results. Hidden Valley’s desirable 1st page Google result is likely due to Teri’s use of San Antonio 28 times on her home page.

I’ve seen web pages for a Gold Country property which did not use the words ‘gold country’ on the web site, and another park near Disneyland that does not use the keyword Disneyland on their home page. So for searches for ‘Disneyland RV Park’ they rank poorly.

Most of my RV park clients are in a city near to a destination. But the destination name is not their postal city. For example Groveland, CA is near Yosemite Nat’l Park; but nobody googles ‘Groveland RV Park’; they search for ‘Yosemite RV Park’. Yosemite Pines RV Park (in Groveland, CA) uses the keyword ‘yosemite’ a whopping 100 times on their web site’s first page.

To do a word count on your web page (or any html web page) use “View Source” (on the View menu of most browsers). That opens a page with all text–showing the html code behind the page. In your text/word processing application do a ‘Find’ for your key word. My browser shows the total number of occurrences of that word.

If you need help with this process, or in understanding your own situation better. Contact me for some Strait Answers!