Google has changed ‘local’ for travel search. Campers searching on the internet for places to go are generally intending to travel outside their zip code. They’re NOT searching for travel in their own back yard. The whole purpose of vacationing is to get away for a bit. Campers who use search engines to find campgrounds are really not doing a… Read More »
Digital Age Changes Marketing Thrust Now that most consumers are using the internet to plan vacations and travel, managers are compelled to change the focus of their marketing and advertising. Now we’re focused on bringing customers to our web site. Advertising is expensive so you want to maximize the results from the investment—there always needs to be a strategy behind… Read More »
You or your webmaster has added words to your web page. Did you put in the best keywords? Here is a post from a comment I added on LinkedIn. I think it offers clear examples of how keywords are important on your web page. Also, it shows the value of knowing what destination or ‘geographic locator’ consumers might be using… Read More »