Category Archives: Search Engine Marketing

Direct Traffic from Reservations Sites

campground-reservations-traffic

If your web site has Google Analytics installed, you are able to see a whole lot of valuable information about the people who are visiting the site; where they come from, how they found you, and more. If you don’t have analytics, it’s pretty easy to add on, and is a FREE service. One of the analytics reports that my… Read More »

Responding to Google

RV Park Web Search pic

Google’s ‘right-side wipeout’ has changed search—and what I’m doing about it. Web search has become the main channel that consumers use to find, research, and purchase travel experiences. Although there are other search engines, Google is by far the most important (as seen in all my clients’ Google Analytics reports). So when Google changes the basic nature of search results… Read More »

Web Page Optimizing with Key Words

You or your webmaster has added words to your web page. Did you put in the best keywords? Here is a post from a comment I added on LinkedIn. I think it offers clear examples of how keywords are important on your web page. Also, it shows the value of knowing what destination or ‘geographic locator’ consumers might be using… Read More »