Category Archives: Online Advertising

Responding to Google

RV Park Web Search pic

Google’s ‘right-side wipeout’ has changed search—and what I’m doing about it. Web search has become the main channel that consumers use to find, research, and purchase travel experiences. Although there are other search engines, Google is by far the most important (as seen in all my clients’ Google Analytics reports). So when Google changes the basic nature of search results… Read More »

Good Sam Digital Has Excelled

UPDATED: JANUARY 2017 My original post published in 2012 was pretty critical of Good Sam’s efforts to get on Google’s search results pages. However now it’s 2017 and things have changed a lot. So it’s only fair that I update my comments, and retract some of them to represent the current status of web search for RV parks and campgrounds.… Read More »

“Local” Means Something Else Online

Google has changed ‘local’ for travel search. Campers searching on the internet for places to go are generally intending to travel outside their zip code. They’re NOT searching for travel in their own back yard. The whole purpose of vacationing is to get away for a bit. Campers who use search engines to find campgrounds are really not doing a… Read More »

All Marketing Points to Your Web Site

Digital Age Changes Marketing Thrust Now that most consumers are using the internet to plan vacations and travel, managers are compelled to change the focus of their marketing and advertising. Now we’re focused on bringing customers to our web site. Advertising is expensive so you want to maximize the results from the investment—there always needs to be a strategy behind… Read More »

Web Page Optimizing with Key Words

You or your webmaster has added words to your web page. Did you put in the best keywords? Here is a post from a comment I added on LinkedIn. I think it offers clear examples of how keywords are important on your web page. Also, it shows the value of knowing what destination or ‘geographic locator’ consumers might be using… Read More »