Category Archives: Google Search

Is Your Click Through Rate Any Good?


Why Strait Answers Often Talks About Click Through In my monthly Google Ads service reporting I always mention the Click-Through rate (CTR), sometimes with excited commentary about the high click thru for a keyword, an ad group, or the whole client account. Click-Through is the percentage of the time people click on your ads on Google Search. The red oval… Read More »

Virus Shutdown & “Open Campgrounds” Searching on Google

New Search Phrase A new trend in search looking for ‘open campgrounds near me’. RVers and campers have been using the search phrase ‘near me’ more frequently–as they become more familiar with how to search Google. The phrase “campgrounds near me” has grown more common in search. It’s a trend that has accelerated with mobile phone technology, and ‘voice search’… Read More »