Category Archives: Branding

Facebook Strategy for Small Hospitality

  Facebook (FB) is a social media with millions of users who have made a profile page, but not all are active on a regular basis. FB power users are like a community within the population. They understand the features, settings, protocols and use it to communicate with friends about personal stuff.  Regular users come to trust Facebook and share… Read More »

Branding for Us Little Guys

Some of the strategic hospitality marketing advisors found in newsletters and blogs seem to forget that small companies lack the resources enjoyed by big businesses. Small businesses are often fully engaged in day-to-day stuff with no spare time for new programs or introspection. One of those “Madison Avenue” marketing strategies that keeps coming up is ‘branding’. Here is a link… Read More »