New Search Phrase A new trend in search looking for ‘open campgrounds near me’. RVers and campers have been using the search phrase ‘near me’ more frequently–as they become more familiar with how to search Google. The phrase “campgrounds near me” has grown more common in search. It’s a trend that has accelerated with mobile phone technology, and ‘voice search’… Read More »
Challenges of RV Property Cabin Search on Google About the recent Google update Google did a big update on about March 12 and the web SEO community is all abuzz about it—complaining about losing page rank or cheering an improvement in ranking position on the Google search results pages. You can find more on Google by searching “March 12 Google… Read More »
Searching To See Your Ads on Google is a Bad Idea. So you’re using Google’s AdWords to promote your property, and you want to see how your ad looks (or if the darn ad even shows up!). You enter the keywords you’ve targeted and search results pages appear. If your ad does show you’re happy…but wait, there’s an issue. You’ve… Read More »
Google’s ‘right-side wipeout’ has changed search—and what I’m doing about it. Web search has become the main channel that consumers use to find, research, and purchase travel experiences. Although there are other search engines, Google is by far the most important (as seen in all my clients’ Google Analytics reports). So when Google changes the basic nature of search results… Read More »