Good Sam Digital Has Excelled

UPDATED: JANUARY 2017 My original post published in 2012 was pretty critical of Good Sam’s efforts to get on Google’s search results pages. However now it’s 2017 and things have changed a lot. So it’s only fair that I update my comments, and retract some of them to represent the current status of web search for RV parks and campgrounds.… Read More »

“Local” Means Something Else Online

Google has changed ‘local’ for travel search. Campers searching on the internet for places to go are generally intending to travel outside their zip code. They’re NOT searching for travel in their own back yard. The whole purpose of vacationing is to get away for a bit. Campers who use search engines to find campgrounds are really not doing a… Read More »

Branding for Us Little Guys

Some of the strategic hospitality marketing advisors found in newsletters and blogs seem to forget that small companies lack the resources enjoyed by big businesses. Small businesses are often fully engaged in day-to-day stuff with no spare time for new programs or introspection. One of those “Madison Avenue” marketing strategies that keeps coming up is ‘branding’. Here is a link… Read More »

Good Sam Super Brand

Good Sam Super Directory: Super Brand! I’m of two minds on the advertising opportunities offered by Good Sam for the coming 2013 publication year. I love the direction taken with the printed directory, but I hate the online stuff. I’m advising my clients to stay in the print book, but to hold back on the digital bundles (priced from $1,495… Read More »

All Marketing Points to Your Web Site

Digital Age Changes Marketing Thrust Now that most consumers are using the internet to plan vacations and travel, managers are compelled to change the focus of their marketing and advertising. Now we’re focused on bringing customers to our web site. Advertising is expensive so you want to maximize the results from the investment—there always needs to be a strategy behind… Read More »