Park Staffing and Social Media

Own Your Facebook Profile Social media sites like Facebook require that a ‘company page’ be linked to an individual ‘personal profile’. Set-up your business FB page with a personal profile that belongs to the company, rather than an individual (even the owner). Best to use a ‘portable’ personal profile rather than using a staffer’s profile or even your own. The… Read More »

Facebook Marketing

Does Facebook Measure Up as a Promotional Strategy? There is a lot of talk about Facebook and social media sites as an ‘essential’ marketing tool. Facebook (FB) is a social media with millions of users who have made a profile page, but not all are active on a regular basis. FB power users are like a community within the population.… Read More »

Facebook Strategy for Small Hospitality

  Facebook (FB) is a social media with millions of users who have made a profile page, but not all are active on a regular basis. FB power users are like a community within the population. They understand the features, settings, protocols and use it to communicate with friends about personal stuff.  Regular users come to trust Facebook and share… Read More »

Good Sam’s Web Site Ads

Web Site For Good Sam Favors Member Parks And makes it almost impossible for non-member parks to show on the Good Sam site’s campground search tool. See below to find out what I’m talking about. Without a doubt, the Good Sam brand is well established in the camping industry, with a long history and a large organizational structure. In late 2012 they… Read More »

Good Sam Digital Has Excelled

UPDATED: JANUARY 2017 My original post published in 2012 was pretty critical of Good Sam’s efforts to get on Google’s search results pages. However now it’s 2017 and things have changed a lot. So it’s only fair that I update my comments, and retract some of them to represent the current status of web search for RV parks and campgrounds.… Read More »

“Local” Means Something Else Online

Google has changed ‘local’ for travel search. Campers searching on the internet for places to go are generally intending to travel outside their zip code. They’re NOT searching for travel in their own back yard. The whole purpose of vacationing is to get away for a bit. Campers who use search engines to find campgrounds are really not doing a… Read More »