If your web site has Google Analytics installed, you are able to see a whole lot of valuable information about the people who are visiting the site; where they come from, how they found you, and more. If you don’t have analytics, it’s pretty easy to add on, and is a FREE service. One of the analytics reports that my… Read More »
If you have Google’s free service Google Analytics installed on your site, you often see the Bounce Rate statistic. A simple definition of a ‘page bounce’ is a one-page-visit. The user session (page visit) consists of a visit to only one page on your web site. To learn more about how Analytics counts bounces here is a great resource on… Read More »
Searching To See Your Ads on Google is a Bad Idea. So you’re using Google’s AdWords to promote your property, and you want to see how your ad looks (or if the darn ad even shows up!). You enter the keywords you’ve targeted and search results pages appear. If your ad does show you’re happy…but wait, there’s an issue. You’ve… Read More »
Google’s ‘right-side wipeout’ has changed search—and what I’m doing about it. Web search has become the main channel that consumers use to find, research, and purchase travel experiences. Although there are other search engines, Google is by far the most important (as seen in all my clients’ Google Analytics reports). So when Google changes the basic nature of search results… Read More »
Posted this on rv-pro.com in response to a Social Media expert’s blog promoting her service to Dealerships. I explain why Social Media is not very helpful for Search Engine Optimization (SEO), because of the way consumers search. Optimize for Your Location–It’s What Consumers Search First: Using social media for better placement on search pages does not help much, if at… Read More »
Own Your Facebook Profile Social media sites like Facebook require that a ‘company page’ be linked to an individual ‘personal profile’. Set-up your business FB page with a personal profile that belongs to the company, rather than an individual (even the owner). Best to use a ‘portable’ personal profile rather than using a staffer’s profile or even your own. The… Read More »