What Happened to Good Sam Advertising Analytics?

Good Sam’s Websites Are Gone from Google Analytics The RV Camping industry’s media giant, the Good Sam Club, offers a great package of promotional channels which target an active group of RV travel consumers. It’s a huge loyalty group of dedicated RVers who go camping and are sometimes loyal to the Good Sam brand. Every experienced RVer who knows Good… Read More »

Direct Traffic from Reservations Sites

campground-reservations-traffic

If your web site has Google Analytics installed, you are able to see a whole lot of valuable information about the people who are visiting the site; where they come from, how they found you, and more. If you don’t have analytics, it’s pretty easy to add on, and is a FREE service. One of the analytics reports that my… Read More »

Bounces Are Sometimes Good

If you have Google’s free service Google Analytics installed on your site, you often see the Bounce Rate statistic. A simple definition of a ‘page bounce’ is a one-page-visit. The user session (page visit) consists of a visit to only one page on your web site. To learn more about how Analytics counts bounces here is a great resource on… Read More »

Responding to Google

RV Park Web Search pic

Google’s ‘right-side wipeout’ has changed search—and what I’m doing about it. Web search has become the main channel that consumers use to find, research, and purchase travel experiences. Although there are other search engines, Google is by far the most important (as seen in all my clients’ Google Analytics reports). So when Google changes the basic nature of search results… Read More »

Relax…Your Site IS Optimized Already

Google SEO not Possible

Posted this on rv-pro.com in response to a Social Media expert’s blog promoting her service to Dealerships. I explain why Social Media is not very helpful for Search Engine Optimization (SEO), because of the way consumers search. Optimize for Your Location–It’s What Consumers Search First: Using social media for better placement on search pages does not help much, if at… Read More »