Author Archives: david

Responding to Google

RV Park Web Search pic

Google’s ‘right-side wipeout’ has changed search—and what I’m doing about it. Web search has become the main channel that consumers use to find, research, and purchase travel experiences. Although there are other search engines, Google is by far the most important (as seen in all my clients’ Google Analytics reports). So when Google changes the basic nature of search results… Read More »

Relax…Your Site IS Optimized Already

Google SEO not Possible

Posted this on rv-pro.com in response to a Social Media expert’s blog promoting her service to Dealerships. I explain why Social Media is not very helpful for Search Engine Optimization (SEO), because of the way consumers search. Optimize for Your Location–It’s What Consumers Search First: Using social media for better placement on search pages does not help much, if at… Read More »

Park Staffing and Social Media

Own Your Facebook Profile Social media sites like Facebook require that a ‘company page’ be linked to an individual ‘personal profile’. Set-up your business FB page with a personal profile that belongs to the company, rather than an individual (even the owner). Best to use a ‘portable’ personal profile rather than using a staffer’s profile or even your own. The… Read More »

Facebook Marketing

Does Facebook Measure Up as a Promotional Strategy? There is a lot of talk about Facebook and social media sites as an ‘essential’ marketing tool. Facebook (FB) is a social media with millions of users who have made a profile page, but not all are active on a regular basis. FB power users are like a community within the population.… Read More »

Facebook Strategy for Small Hospitality

  Facebook (FB) is a social media with millions of users who have made a profile page, but not all are active on a regular basis. FB power users are like a community within the population. They understand the features, settings, protocols and use it to communicate with friends about personal stuff.  Regular users come to trust Facebook and share… Read More »

Good Sam’s Web Site Ads

Web Site For Good Sam Favors Member Parks And makes it almost impossible for non-member parks to show on the Good Sam site’s campground search tool. See below to find out what I’m talking about. Without a doubt, the Good Sam brand is well established in the camping industry, with a long history and a large organizational structure. In late 2012 they… Read More »