Author Archives: david

Is Your Click Through Rate Any Good?


Why Strait Answers Often Talks About Click Through In my monthly Google Ads service reporting I always mention the Click-Through rate (CTR), sometimes with excited commentary about the high click thru for a keyword, an ad group, or the whole client account. Click-Through is the percentage of the time people click on your ads on Google Search. The red oval… Read More »

Virus Shutdown & “Open Campgrounds” Searching on Google

New Search Phrase A new trend in search looking for ‘open campgrounds near me’. RVers and campers have been using the search phrase ‘near me’ more frequently–as they become more familiar with how to search Google. The phrase “campgrounds near me” has grown more common in search. It’s a trend that has accelerated with mobile phone technology, and ‘voice search’… Read More »

Google Search Trends: RV Park vs RV Resort

RV Park Website Advice Google search is the top source for website visitor traffic in the ‘Outdoor Hospitality’ industry–RV parks, resorts, and campgrounds. So it’s important to optimize your website to appear on Google searches when customers are searching! The Google algorithm tallies the wording on your website; the word combinations are how Google calculates where to display your park’s… Read More »

Google Search Challenge: Cabin Rental

Challenges of RV Property Cabin Search on Google About the recent Google update Google did a big update on about March 12 and the web SEO community is all abuzz about it—complaining about losing page rank or cheering an improvement in ranking position on the Google search results pages. You can find more on Google by searching “March 12 Google… Read More »

What Happened to Good Sam Advertising Analytics?

Good Sam’s Websites Are Gone from Google Analytics The RV Camping industry’s media giant, the Good Sam Club, offers a great package of promotional channels which target an active group of RV travel consumers. It’s a huge loyalty group of dedicated RVers who go camping and are sometimes loyal to the Good Sam brand. Every experienced RVer who knows Good… Read More »